
Emily Lavin
May 2021 - Present
Communications Director,
Office of New York State Senator Shelley Mayer
Pitch local and Albany press to increase awareness within district and build support for legislative initiatives.
Spearhead writing of press releases, statements, quotes, talking points and newsletters.
Create and strategically post organic content to increase followers and reach across the social media platforms.
Plan events including press conferences, photo ops, information sessions and events to engage constituents.
January 2021 - May 2021
Media & Communications Manager,
Westchester County Parks Department
Increased Instagram followers by over 10.5 percent.
Shot and edited video packages for social media to entice guests to visit County parks.
Created a YouTube channel to archive the department’s backlog of video projects.
Wrote and distributed press releases to promote programing across 52 parks.
October 2018 - January 2021
Media & Communications Manager,
Office of the Westchester County Executive George Latimer
Collaborated with Parks to create “The Ribbons of Remembrance” to honor the victims of the pandemic.
Wrote and produced PSA series about COVID-19 precautions for the return of in-person learning.
Led social media campaign to promote struggling small businesses during the 2020 holiday season.
Assisted in production of daily COVID-19 briefings through the Mid-Hudson region’s phase 4 reopening.
Explored new technology to increase visual quality of content across social media channels.
Participated in crisis communications drills at the Emergency Operations Center.
Wrote and distributed all proclamations, certificates, journal letters, and ads.
Onboarded new employees and outlined expectations related to communications.
September 2018 - October 2018
Researcher,
Paper Route Productions
Researched potential storylines, locations and guests for Kindred Spirits season 3.
Wrote Kindred Spirits season 3 episode pitches for Travel Channel.
September 2017 - December 2017
Club Sports Office Assistant,
Binghamton University
Reviewed insurance and medical information to ensure students were eligible to participate in club sports.
Updated club teams with information about their finances on a weekly basis.
April 2017 - August 2017
Reporter,
WICZ
Researched, shot and wrote stories for the 6 p.m. and 10 p.m. newscasts.
Edited video packages using Adobe Premiere.
Wrote articles for digital.
Reported breaking news.
January 2017 - April 2017
News Intern,
WICZ
Shadowed reporters in the field and at the news station.
Directed live shots for the 6 p.m. show.
Learned how to use equipment and software to produce newscasts.
October 2016 - March 2017
Game Operations Intern,
Binghamton Senators (AHL)
Enhanced fan experience by conducting in-stands games and promotions.
Guided special guests through opening ceremonies.
Delegated game day responsibilities to game operations intern team.
Assisted with pre-game audio set up.
June 2015 - August 2015
Analyst Aide,
Con Edison
Ensured customer service dates were in alignment with company milestones.
Communicated with customers over the phone about the statuses of their energy cases.
Organized onsite storage facilities.